@import url("https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700&family=Heebo:wght@400;500;600;700;800&family=Manrope:wght@500;600;700;800&display=swap");

:root {
  --blue: #0b4696;
  --blue-dark: #082f66;
  --ink: #111827;
  --muted: #5d6675;
  --line: #dce2ea;
  --paper: #ffffff;
  --soft: #f3f6fa;
  --coral: #ff6849;
  --lime: #d8ff4f;
  --max: 1180px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: "DM Sans", Arial, sans-serif;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
body.menu-open { overflow: hidden; }
a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }
button, input, select, textarea { font: inherit; }
button, a { -webkit-tap-highlight-color: transparent; }
.container { width: min(calc(100% - 40px), var(--max)); margin: 0 auto; }
.skip-link { position: fixed; left: 16px; top: -60px; z-index: 100; background: var(--ink); color: white; padding: 12px 16px; }
.skip-link:focus { top: 12px; }

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(255,255,255,.96);
  border-bottom: 1px solid var(--line);
}
.nav-wrap { height: 82px; display: flex; align-items: center; justify-content: space-between; gap: 26px; }
.brand img { width: 155px; height: auto; }
.main-nav { display: flex; align-items: center; gap: 27px; font-size: 14px; font-weight: 600; }
.main-nav a { position: relative; padding: 10px 0; }
.main-nav a:not(.btn)::after {
  content: "";
  position: absolute;
  left: 0;
  right: 100%;
  bottom: 4px;
  height: 2px;
  background: var(--coral);
  transition: right .2s ease;
}
.main-nav a:hover::after, .main-nav a.active::after { right: 0; }
.main-nav .language-switch { color: var(--blue); font-weight: 800; }
.nav-toggle { display: none; border: 0; background: none; color: var(--ink); font-weight: 700; }

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 50px;
  padding: 12px 20px;
  border: 1px solid var(--ink);
  background: var(--ink);
  color: white;
  font-weight: 700;
  line-height: 1.2;
  transition: transform .2s ease, background .2s ease, color .2s ease;
}
.btn:hover { transform: translateY(-2px); background: var(--blue); border-color: var(--blue); }
.btn-coral { background: var(--coral); border-color: var(--coral); color: var(--ink); }
.btn-light { background: transparent; color: var(--ink); }
.btn-light:hover { color: white; }
.btn-small { min-height: 42px; padding: 10px 15px; }
.main-nav .btn-small { padding-right: 22px; padding-left: 22px; }
.text-link { font-weight: 700; color: var(--blue); border-bottom: 1px solid currentColor; }

h1, h2, h3, .display {
  margin: 0;
  font-family: "Manrope", Arial, sans-serif;
  line-height: 1.04;
  letter-spacing: -.045em;
}
h1 { max-width: 920px; font-size: clamp(48px, 8vw, 108px); font-weight: 800; }
h2 { max-width: 850px; font-size: clamp(36px, 5vw, 65px); font-weight: 800; }
h3 { font-size: clamp(23px, 2.4vw, 34px); font-weight: 700; }
p { margin: 0 0 18px; }
.eyebrow { display: flex; align-items: center; gap: 10px; margin-bottom: 20px; color: var(--blue); font-size: 13px; font-weight: 800; letter-spacing: .13em; text-transform: uppercase; }
.eyebrow::before { content: ""; width: 34px; height: 3px; background: var(--coral); }
.lede { max-width: 720px; color: var(--muted); font-size: clamp(18px, 2vw, 22px); line-height: 1.55; }
.actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 30px; }
.section { padding: 110px 0; }
.section-soft { background: var(--soft); }
.section-blue { background: var(--blue-dark); color: white; }
.section-ink { background: var(--ink); color: white; }
.section-head { display: flex; align-items: end; justify-content: space-between; gap: 40px; margin-bottom: 55px; }
.section-head > p { max-width: 440px; color: var(--muted); }
.section-blue .section-head > p, .section-ink .section-head > p { color: #c9d2df; }

.hero { position: relative; overflow: hidden; padding: 88px 0 0; }
.hero-grid { display: grid; grid-template-columns: 1.15fr .85fr; align-items: end; gap: 70px; }
.hero-copy { padding-bottom: 78px; }
.hero h1 .accent { color: var(--blue); }
.hero .lede { margin-top: 25px; max-width: 690px; }
.hero-photo { position: relative; height: 610px; overflow: hidden; background: #dfe4ea; }
.hero-photo img { width: 100%; height: 100%; object-fit: cover; object-position: 47% center; }
.photo-note { position: absolute; left: 18px; bottom: 18px; width: min(280px, calc(100% - 36px)); padding: 17px 19px; background: var(--lime); color: var(--ink); font-weight: 700; line-height: 1.35; }
.hero-rule { height: 14px; background: var(--coral); }

.proof { background: var(--ink); color: white; }
.proof-grid { display: grid; grid-template-columns: repeat(3, 1fr); }
.proof-item { padding: 35px 32px 38px; border-right: 1px solid #3b4350; }
.proof-item:first-child { border-left: 1px solid #3b4350; }
.proof-number { display: block; color: var(--lime); font-family: "Manrope", sans-serif; font-size: clamp(36px, 5vw, 61px); font-weight: 800; letter-spacing: -.05em; line-height: 1; }
.proof-label { display: block; margin-top: 10px; color: #cbd3de; }

.statement { display: grid; grid-template-columns: .75fr 1.25fr; gap: 80px; align-items: start; }
.statement-index { color: var(--coral); font-family: "Manrope", sans-serif; font-size: 86px; font-weight: 800; line-height: .8; }
.statement p { max-width: 680px; color: var(--muted); font-size: 19px; }
.statement strong { color: var(--ink); }

.system-grid { display: grid; grid-template-columns: repeat(5, 1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.system-item { min-height: 250px; padding: 28px 23px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.system-item span { color: var(--coral); font-weight: 800; }
.system-item h3 { margin: 58px 0 12px; font-size: 23px; letter-spacing: -.025em; }
.system-item p { color: var(--muted); font-size: 14px; line-height: 1.5; }

.engine-grid { display: grid; grid-template-columns: repeat(2, 1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.engine-item { min-height: 280px; padding: 34px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); display: grid; grid-template-columns: 52px 1fr; gap: 28px; }
.engine-num { color: var(--coral); font-family: "Manrope", sans-serif; font-size: 17px; font-weight: 800; }
.engine-role { margin-bottom: 12px; color: var(--blue); font-size: 12px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.engine-item h3 { margin-bottom: 15px; }
.engine-item > div > p:last-child { color: var(--muted); }
.engine-visual { margin: 28px 0 0; display: grid; grid-template-columns: 1.4fr .6fr; background: var(--blue-dark); color: white; }
.engine-visual img { width: 100%; height: 430px; object-fit: cover; }
.engine-visual figcaption { padding: 38px; display: flex; flex-direction: column; justify-content: flex-end; gap: 12px; }
.engine-visual figcaption strong { font-family: "Manrope", sans-serif; font-size: 28px; line-height: 1.15; }
.engine-visual figcaption span { color: #c6d4e7; }

.monthly-cycle { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.cycle-step { min-height: 270px; padding: 30px 26px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.cycle-step span { color: var(--coral); font-size: 12px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.cycle-step h3 { margin: 52px 0 15px; font-size: 25px; }
.cycle-step p { color: var(--muted); font-size: 15px; }
.monthly-promise { display: flex; justify-content: space-between; gap: 30px; padding: 26px 30px; background: var(--lime); font-size: 18px; }
.monthly-promise span { color: #3b4654; }
.strategy-visual { margin: 30px 0 0; display: grid; grid-template-columns: .72fr 1.28fr; border: 1px solid var(--line); background: white; }
.strategy-visual img { width: 100%; height: 390px; object-fit: cover; object-position: center 32%; }
.strategy-visual figcaption { padding: 44px; display: flex; flex-direction: column; justify-content: flex-end; gap: 14px; }
.strategy-visual figcaption span { color: var(--blue); font-size: 12px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.strategy-visual figcaption strong { max-width: 560px; font-family: "Manrope", sans-serif; font-size: clamp(28px, 4vw, 44px); line-height: 1.12; letter-spacing: -.04em; }

.comparison { display: grid; grid-template-columns: 1fr 1fr; border: 1px solid #3e4653; }
.comparison-col h3 { padding: 25px 28px; font-size: 24px; border-bottom: 1px solid #3e4653; }
.comparison-col:first-child { border-right: 1px solid #3e4653; }
.comparison-col:first-child h3 { color: #aeb8c6; }
.comparison-col:last-child h3 { color: var(--lime); }
.comparison-row { min-height: 92px; padding: 24px 28px; border-bottom: 1px solid #3e4653; display: flex; align-items: center; }
.comparison-row:last-child { border-bottom: 0; }
.comparison-col:first-child .comparison-row { color: #aeb8c6; }

.benefit-grid { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.benefit-card { min-height: 220px; padding: 28px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); display: flex; flex-direction: column; justify-content: space-between; gap: 42px; background: white; }
.benefit-card:nth-child(2) { background: var(--blue); color: white; }
.benefit-check { width: 38px; height: 38px; display: grid; place-items: center; background: var(--lime); color: var(--ink); font-size: 22px; font-weight: 800; }
.benefit-card:nth-child(2) .benefit-check { background: white; color: var(--blue); }
.benefit-card h3 { max-width: 240px; font-size: 24px; }

.quotes { display: grid; grid-template-columns: 1.2fr .8fr .8fr; gap: 18px; }
.quote { min-height: 315px; padding: 32px; border: 1px solid var(--line); display: flex; flex-direction: column; justify-content: space-between; }
.quote:first-child { background: var(--blue); color: white; border-color: var(--blue); }
.quote blockquote { margin: 0; font-family: "Manrope", sans-serif; font-size: clamp(20px, 2.3vw, 28px); font-weight: 600; line-height: 1.35; letter-spacing: -.02em; }
.quote cite { font-style: normal; font-weight: 700; }
.quote cite span { display: block; color: var(--muted); font-size: 13px; font-weight: 500; }
.quote:first-child cite span { color: #d4e3f7; }
.stars { color: var(--coral); letter-spacing: .15em; }

.case-feature { display: grid; grid-template-columns: 1fr 1fr; border: 1px solid var(--line); }
.case-copy { padding: 50px; }
.case-copy h3 { margin-bottom: 20px; }
.case-label { color: var(--blue); font-size: 13px; font-weight: 800; text-transform: uppercase; letter-spacing: .12em; }
.case-numbers { display: grid; grid-template-columns: repeat(2, 1fr); background: var(--lime); }
.case-number { padding: 42px; border-bottom: 1px solid rgba(17,24,39,.2); border-right: 1px solid rgba(17,24,39,.2); }
.case-number strong { display: block; font-family: "Manrope", sans-serif; font-size: clamp(38px, 5vw, 67px); line-height: 1; letter-spacing: -.06em; }
.case-number span { display: block; margin-top: 8px; font-size: 14px; font-weight: 700; }

.steps { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line); }
.step { padding: 34px 38px 20px 0; border-right: 1px solid var(--line); }
.step + .step { padding-left: 38px; }
.step:last-child { border-right: 0; }
.step .num { color: var(--coral); font-size: 14px; font-weight: 800; }
.step h3 { margin: 35px 0 16px; }
.step p { color: var(--muted); }

.faq { max-width: 920px; }
.faq details { border-top: 1px solid var(--line); }
.faq details:last-child { border-bottom: 1px solid var(--line); }
.faq summary { cursor: pointer; list-style: none; display: flex; justify-content: space-between; gap: 20px; padding: 25px 0; font-family: "Manrope", sans-serif; font-size: 20px; font-weight: 700; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; color: var(--coral); font-size: 26px; }
.faq details[open] summary::after { content: "×"; }
.faq details p { max-width: 740px; padding: 0 0 25px; color: var(--muted); }

/* Accueil plus dense, avec un rythme visuel plus marqué */
.home-page .hero { padding-top: 64px; }
.home-page .hero-grid { align-items: stretch; gap: 54px; }
.home-page .hero h1 { font-size: clamp(44px, 6vw, 82px); }
.home-page .hero-copy { padding-bottom: 56px; }
.home-page .hero-photo { height: auto; min-height: 560px; }
.home-page .hero-photo img { object-position: center 28%; }
.home-page .proof-item { padding-top: 28px; padding-bottom: 30px; }
.home-page .section { padding: 82px 0; }
.home-page .section-head { margin-bottom: 38px; }
.home-page .statement { gap: 58px; }
.home-page .home-problem { padding: 76px 0; }
.home-sectors .eyebrow { color: var(--lime); }
.sector-grid { display: grid; grid-template-columns: 1.08fr 1fr 1fr; border-top: 1px solid #43638d; border-left: 1px solid #43638d; }
.sector-item { min-height: 190px; padding: 25px 27px; border-right: 1px solid #43638d; border-bottom: 1px solid #43638d; display: flex; flex-direction: column; justify-content: space-between; gap: 28px; background: rgba(255,255,255,.035); }
.sector-item h3 { margin-bottom: 10px; font-size: 25px; }
.sector-item p { margin: 0; color: #c9d5e5; }
.sector-icon { font-size: 28px; line-height: 1; }
.sector-featured { grid-row: span 2; background: var(--lime); color: var(--ink); }
.sector-featured h3 { font-size: clamp(32px, 4vw, 48px); }
.sector-featured p { color: var(--ink); font-size: 20px; }
.sector-more { margin: 24px 0 0; color: var(--lime); font-family: "Manrope", Arial, sans-serif; font-size: 20px; font-weight: 700; }
.home-page .home-machine { border-top: 1px solid var(--line); }
.home-page .engine-item { min-height: 230px; padding: 28px; }
.home-page .engine-visual { margin-top: 20px; }
.home-page .engine-visual img { height: 350px; }
.home-page .engine-visual figcaption { padding: 30px; }
.home-tools { border-top: 1px solid var(--line); }
.tools-board { display: grid; grid-template-columns: .8fr 2.2fr; background: var(--ink); color: white; }
.tools-intro { min-height: 330px; padding: 36px; display: flex; flex-direction: column; justify-content: space-between; gap: 40px; background: var(--lime); color: var(--ink); }
.tools-intro span { max-width: 170px; font-size: 12px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.tools-intro strong { max-width: 290px; font-family: "Manrope", Arial, sans-serif; font-size: clamp(26px, 3vw, 37px); line-height: 1.12; letter-spacing: -.04em; }
.tool-list { display: grid; grid-template-columns: repeat(2, 1fr); }
.tool-item { min-height: 88px; padding: 18px 24px; border-bottom: 1px solid #3e4653; border-left: 1px solid #3e4653; display: grid; grid-template-columns: 42px 30px 1fr; align-items: center; gap: 13px; }
.tool-item:last-child { border-bottom: 0; }
.tool-logo { width: 42px; height: 42px; padding: 9px; object-fit: contain; background: white; }
.tool-item span { color: var(--coral); font-size: 12px; font-weight: 800; }
.tool-item strong { font-family: "Manrope", Arial, sans-serif; font-size: 20px; }
.home-page .home-monthly {
  background:
    linear-gradient(90deg, rgba(29, 78, 150, .06) 0, rgba(29, 78, 150, .06) 36%, transparent 36%);
}
.home-page .cycle-step { min-height: 220px; padding: 24px 22px; background: rgba(255, 255, 255, .86); }
.home-page .cycle-step h3 { margin: 32px 0 12px; }
.home-page .comparison-row { min-height: 74px; padding: 18px 28px; }
.home-page .quote { min-height: 260px; padding: 26px; }
.home-page .case-copy { padding: 38px; }
.home-page .case-number { padding: 30px 34px; }
.home-page .step { padding-top: 26px; }
.home-page .step h3 { margin-top: 22px; }
.home-page .faq summary { padding: 20px 0; }
.home-page .faq details p { padding-bottom: 20px; }

.page-hero { padding: 95px 0 75px; border-bottom: 1px solid var(--line); }
.page-hero h1 { max-width: 1040px; font-size: clamp(48px, 7vw, 92px); }
.page-hero .lede { margin-top: 26px; }
.page-tag { display: inline-block; margin-bottom: 28px; padding: 7px 12px; background: var(--lime); font-size: 12px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }

.service-list { border-top: 1px solid var(--line); }
.service-row { display: grid; grid-template-columns: 80px .72fr 1fr auto; gap: 30px; align-items: center; padding: 42px 0; border-bottom: 1px solid var(--line); }
.service-row .service-num { color: var(--coral); font-weight: 800; }
.service-row h3 { font-size: 28px; }
.service-row p { margin: 0; color: var(--muted); }

.audience-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: #36404e; border: 1px solid #36404e; }
.audience-item { padding: 38px; background: var(--ink); }
.audience-item h3 { margin: 24px 0 14px; font-size: 25px; }
.audience-item p { color: #bdc6d3; }
.audience-item .tag { color: var(--lime); font-size: 12px; font-weight: 800; text-transform: uppercase; letter-spacing: .12em; }

.case-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.case-card { border-top: 5px solid var(--blue); padding: 28px 0 0; }
.case-card .metric { margin: 30px 0; font-family: "Manrope", sans-serif; font-size: 53px; font-weight: 800; letter-spacing: -.06em; color: var(--blue); }
.case-card p { color: var(--muted); }
.case-card ul { padding-left: 18px; }

.reviews-grid { display: grid; grid-template-columns: repeat(2, 1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.review-card { min-height: 300px; padding: 35px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.review-card:nth-child(3n) { background: var(--soft); }
.review-card blockquote { margin: 22px 0 32px; font-size: 19px; line-height: 1.55; }
.review-card footer { font-weight: 700; }

.about-grid { display: grid; grid-template-columns: .9fr 1.1fr; gap: 75px; align-items: start; }
.portrait { position: sticky; top: 120px; }
.portrait img { width: 100%; aspect-ratio: 4/5; object-fit: cover; object-position: 45% center; }
.about-copy h2 { margin-bottom: 32px; }
.about-copy p { color: var(--muted); font-size: 18px; }
.values { margin-top: 48px; border-top: 1px solid var(--line); }
.value { display: grid; grid-template-columns: 50px 1fr; gap: 22px; padding: 26px 0; border-bottom: 1px solid var(--line); }
.value span { color: var(--coral); font-weight: 800; }
.value h3 { margin-bottom: 9px; font-size: 24px; }

.article-grid { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.article { min-height: 360px; padding: 30px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); display: flex; flex-direction: column; }
.article .category { color: var(--blue); font-size: 12px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.article h3 { margin: 40px 0 18px; font-size: 27px; }
.article p { color: var(--muted); }
.article .text-link { margin-top: auto; align-self: flex-start; }
.article-feature { grid-column: span 2; background: var(--blue); color: white; }
.article-feature .category, .article-feature .text-link { color: var(--lime); }
.article-feature p { color: #d9e5f5; max-width: 600px; }

.contact-grid { display: grid; grid-template-columns: .75fr 1.25fr; gap: 85px; }
.contact-aside h2 { font-size: 44px; margin-bottom: 25px; }
.contact-method { padding: 24px 0; border-top: 1px solid var(--line); }
.contact-method:last-child { border-bottom: 1px solid var(--line); }
.contact-method span { display: block; color: var(--muted); font-size: 13px; }
.contact-method strong { display: block; margin-top: 5px; font-size: 19px; }
.contact-form { padding: 42px; background: var(--soft); }
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.field { display: flex; flex-direction: column; gap: 8px; }
.field-full { grid-column: 1 / -1; }
.field label { font-size: 13px; font-weight: 700; }
.field input, .field select, .field textarea { width: 100%; border: 0; border-bottom: 1px solid #aeb7c3; background: transparent; padding: 12px 3px; border-radius: 0; outline: none; }
.field input:focus, .field select:focus, .field textarea:focus { border-color: var(--blue); }
.field textarea { min-height: 110px; resize: vertical; }
.form-note { margin-top: 18px; color: var(--muted); font-size: 13px; }

.cta-band { padding: 90px 0; background: var(--lime); color: var(--ink); }
.cta-grid { display: grid; grid-template-columns: 1.3fr .7fr; gap: 50px; align-items: end; }
.cta-grid h2 { font-size: clamp(40px, 6vw, 74px); }
.cta-grid .actions { justify-content: flex-end; }

.site-footer { background: var(--blue-dark); color: white; padding: 70px 0 25px; }
.footer-grid { display: grid; grid-template-columns: 1.4fr .7fr .7fr; gap: 55px; }
.footer-brand img {
  display: block;
  width: 190px;
  padding: 12px 16px;
  border-bottom: 6px solid var(--coral);
  background: white;
  filter: none;
}
.footer-brand p { max-width: 410px; margin-top: 22px; color: #c4d1e3; }
.footer-col h3 { margin-bottom: 18px; color: var(--lime); font-size: 14px; letter-spacing: .08em; text-transform: uppercase; }
.footer-col a { display: block; margin: 9px 0; color: #dce5f1; }
.footer-col a[href*="instagram.com"] {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  margin-top: 15px;
  padding: 10px 13px;
  border: 1px solid rgba(255,255,255,.35);
  background: var(--coral);
  color: var(--ink);
  font-weight: 800;
}
.footer-col a[href*="instagram.com"]::before { content: "◎"; font-size: 19px; line-height: 1; }
.footer-col a[href*="instagram.com"]:hover { background: var(--lime); border-color: var(--lime); }
.footer-col a[href*="youtube.com"] {
  display: flex;
  width: max-content;
  align-items: center;
  gap: 9px;
  margin-top: 7px;
  padding: 10px 14px;
  border: 1px solid #ff0033;
  background: #ff0033;
  color: white;
  font-weight: 800;
}
.footer-col a[href*="youtube.com"]::before { content: "▶"; font-size: 14px; line-height: 1; }
.footer-col a[href*="youtube.com"]:hover { background: white; border-color: white; color: #c90029; }
.footer-bottom { display: flex; justify-content: space-between; gap: 30px; margin-top: 55px; padding-top: 22px; border-top: 1px solid #31527d; color: #9fb1c9; font-size: 13px; }

.floating-wa { position: fixed; right: 20px; bottom: 20px; z-index: 40; display: flex; align-items: center; gap: 9px; padding: 13px 16px; background: #23c763; color: #07150c; font-size: 0; font-weight: 800; box-shadow: 0 10px 35px rgba(0,0,0,.18); }
.floating-wa::before {
  content: "";
  width: 23px;
  height: 23px;
  flex: 0 0 23px;
  background: url("https://cdn.jsdelivr.net/npm/simple-icons@v16/icons/whatsapp.svg") center / contain no-repeat;
  filter: brightness(0) invert(1);
}
.floating-wa span { color: white; font-size: 16px; }

html[dir="rtl"] body { font-family: "Heebo", Arial, sans-serif; }
html[dir="rtl"] h1,
html[dir="rtl"] h2,
html[dir="rtl"] h3,
html[dir="rtl"] .display,
html[dir="rtl"] .proof-number,
html[dir="rtl"] .statement-index,
html[dir="rtl"] .engine-num,
html[dir="rtl"] .case-number strong,
html[dir="rtl"] .article h3,
html[dir="rtl"] .faq summary { font-family: "Heebo", Arial, sans-serif; letter-spacing: -.025em; }
html[dir="rtl"] .eyebrow,
html[dir="rtl"] .engine-role,
html[dir="rtl"] .case-label,
html[dir="rtl"] .page-tag,
html[dir="rtl"] .audience-item .tag,
html[dir="rtl"] .article .category,
html[dir="rtl"] .footer-col h3 { letter-spacing: 0; }
html[dir="rtl"] .main-nav a:not(.btn)::after { left: 100%; right: 0; transition: left .2s ease; }
html[dir="rtl"] .main-nav a:hover::after,
html[dir="rtl"] .main-nav a.active::after { left: 0; }
html[dir="rtl"] .photo-note { right: 18px; left: auto; }
html[dir="rtl"] .engine-grid,
html[dir="rtl"] .monthly-cycle,
html[dir="rtl"] .benefit-grid,
html[dir="rtl"] .reviews-grid,
html[dir="rtl"] .article-grid { border-right: 1px solid var(--line); border-left: 0; }
html[dir="rtl"] .sector-grid { border-right: 1px solid #43638d; border-left: 0; }
html[dir="rtl"] .engine-item,
html[dir="rtl"] .cycle-step,
html[dir="rtl"] .benefit-card,
html[dir="rtl"] .review-card,
html[dir="rtl"] .article { border-left: 1px solid var(--line); border-right: 0; }
html[dir="rtl"] .sector-item { border-left: 1px solid #43638d; border-right: 0; }
html[dir="rtl"] .tool-item { border-right: 1px solid #3e4653; border-left: 0; }
html[dir="rtl"] .comparison-col:first-child { border-left: 1px solid #3e4653; border-right: 0; }
html[dir="rtl"] .step { padding: 34px 0 20px 38px; border-left: 1px solid var(--line); border-right: 0; }
html[dir="rtl"] .step + .step { padding-right: 38px; padding-left: 38px; }
html[dir="rtl"] .step:last-child { border-left: 0; }
html[dir="rtl"] .case-card ul { padding-right: 18px; padding-left: 0; }
html[dir="rtl"] .article .text-link { align-self: flex-end; }
html[dir="rtl"] .floating-wa { right: auto; left: 20px; }

@media (max-width: 980px) {
  .nav-toggle { display: block; }
  .main-nav { position: fixed; inset: 82px 0 0; display: none; flex-direction: column; align-items: flex-start; gap: 6px; padding: 34px 24px; background: white; font-size: 18px; }
  .main-nav.open { display: flex; }
  .main-nav .btn { width: 100%; margin-top: 12px; }
  .hero-grid, .about-grid, .contact-grid { grid-template-columns: 1fr; }
  .hero-copy { padding-bottom: 50px; }
  .hero-photo { height: 520px; }
  .system-grid, .monthly-cycle { grid-template-columns: repeat(2, 1fr); }
  .quotes { grid-template-columns: 1fr 1fr; }
  .quote:first-child { grid-column: span 2; }
  .case-feature { grid-template-columns: 1fr; }
  .service-row { grid-template-columns: 55px 1fr auto; }
  .service-row p { grid-column: 2 / -1; }
  .case-grid, .article-grid { grid-template-columns: repeat(2, 1fr); }
  .portrait { position: static; }
  .home-page .hero-photo { height: 500px; min-height: 0; }
  .home-page .engine-item { min-height: 220px; }
  .benefit-grid { grid-template-columns: repeat(2, 1fr); }
  .tools-board { grid-template-columns: 1fr; }
  .tools-intro { min-height: 230px; }
  .sector-grid { grid-template-columns: 1fr 1fr; }
  .sector-featured { grid-row: auto; grid-column: span 2; min-height: 240px; }
  html[dir="rtl"] .main-nav { align-items: flex-start; }
}

@media (max-width: 700px) {
  .container { width: min(calc(100% - 28px), var(--max)); }
  .section { padding: 78px 0; }
  .page-hero { padding: 70px 0 56px; }
  .section-head, .cta-grid { display: block; }
  .section-head > p { margin-top: 22px; }
  .hero { padding-top: 60px; }
  .hero-photo { height: 430px; }
  .proof-grid { grid-template-columns: 1fr; }
  .proof-item, .proof-item:first-child { border-left: 0; border-right: 0; border-bottom: 1px solid #3b4350; }
  .statement { grid-template-columns: 1fr; gap: 35px; }
  .statement-index { font-size: 62px; }
  .system-grid, .engine-grid, .monthly-cycle, .comparison, .benefit-grid, .quotes, .steps, .case-numbers, .audience-grid, .case-grid, .reviews-grid, .article-grid, .footer-grid { grid-template-columns: 1fr; }
  .engine-item { min-height: 240px; padding: 28px 22px; grid-template-columns: 40px 1fr; gap: 16px; }
  .engine-visual, .strategy-visual { grid-template-columns: 1fr; }
  .engine-visual img, .strategy-visual img { height: 300px; }
  .engine-visual figcaption, .strategy-visual figcaption { padding: 26px 22px; }
  .monthly-promise { flex-direction: column; gap: 5px; }
  .comparison-col:first-child { border-right: 0; border-bottom: 1px solid #3e4653; }
  .quote:first-child, .article-feature { grid-column: auto; }
  .case-copy { padding: 32px 24px; }
  .step, .step + .step { padding: 28px 0; border-right: 0; border-bottom: 1px solid var(--line); }
  .service-row { grid-template-columns: 36px 1fr; gap: 18px; }
  .service-row p, .service-row .text-link { grid-column: 2; }
  .contact-grid { gap: 48px; }
  .contact-form { padding: 28px 20px; }
  .form-grid { grid-template-columns: 1fr; }
  .field-full { grid-column: auto; }
  .cta-grid .actions { justify-content: flex-start; }
  .footer-bottom { flex-direction: column; }
  .floating-wa { right: 12px; bottom: 12px; }
  .floating-wa span { display: none; }
  .home-page .hero { padding-top: 48px; }
  .home-page .hero-photo { height: 410px; }
  .home-page .section { padding: 62px 0; }
  .home-page .section-head { margin-bottom: 30px; }
  .home-page .home-problem { padding: 58px 0; }
  .home-page .home-monthly { background: rgba(29, 78, 150, .05); }
  .home-page .cycle-step { min-height: 0; }
  .benefit-card { min-height: 175px; }
  .tool-list { grid-template-columns: 1fr; }
  .tool-item:last-child { border-bottom: 0; }
  .home-page .quote { min-height: 230px; }
  .sector-grid { grid-template-columns: 1fr; }
  .sector-featured { grid-column: auto; min-height: 210px; }
  .sector-item { min-height: 165px; }
  html[dir="rtl"] .step,
  html[dir="rtl"] .step + .step { padding: 28px 0; border-left: 0; }
  html[dir="rtl"] .floating-wa { left: 12px; right: auto; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: .01ms !important; }
}